| Brand | Score | Consumer | Score | Notes | | | | | | | | | | | | |
| K (Knowledeable) | There's a little more content on the site, and a handful of user comments (16 to date; 22/06/08) | 3 | One result (a link to TOS from Issuu) returned from the search "london beer garden guide". Other related searches return no mention of TOS.; 3 inbound links (brand republic, archburger, webjam); | 1 | We searched for mentions/links to one of the key articles from the last print issue: "North London Beer gardens" | | | | | | | | | | | | |
| U (Useful) | 20 Technorati blog reactions mostly linked to the site's launch. Not much evidence of the editorial team updating content on the basis of comments | 2 | Single-figure number of comments per day; a small but active group of commenters | 2 | | | | | | | | | | | | | |
| D (Desirable) | Editorial team talk with passion about subject matter. | 4 | 353 members of the community | 2 | | | | | | | | | | | | | |
| O (Open) | By its very nature, the publication is really open: forum, article comments, RSS feed | 5 | 23 topics in forum with 93 posts (as of 22/06/08) | 3 | | | | | | | | | | | | | |
| S (Sharable) | No social book-marking, but provision of RSS. Embeds own content on site. | 4 | No Youtube videos; 11 delicious bookmarks found under "the other side" and "northern line" | 2 | | | | | | | | | | | | | |
| Score (out of 25): | 18 | | 10 | | | | | | | | | | | | | |
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