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| Potential Messages |
Difference from other |
Is This Easy to |
Does It Fit with |
Score |
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Venture Firms? |
Comprehend? |
Existing Mental Map |
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(A) |
(B) |
(C) |
(A) + (B) + (C) |
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| Making a Difference with Your Investments (Get involved in important projects) |
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| Legacy - Standing on Shoulders of Giants |
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| Chance to Hit the Jackpot |
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| Someone to listen to you |
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| Venture capital is the Best Asset Class over the past 40 years |
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| Being First to See the Light |
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| Big Ideas |
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| Working with a Smart Team |
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| Reliving the American Dream |
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| Bragging Rights "in the Right Club" |
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| Discovering (discovery--insight) |
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| Rank on a Scale of 1 - 5 |
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| (1) Being the Best |
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| (5) the Worst |
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