Zoho Sheet


Revenue Formula for Online Content Site
			Percent	Impact
Variable	Unit	Amount	Increase	of Increase	Methods and Costs to Impact
Unique visitors	000's	1,000	10.00%	$7,500	Advertising ($1 CPM and 1% CTR yields $0.10 cost per visitor)
Pageviews per visit	1	15	10.00%	$7,500	UI enhancements, fresh/better content, social content
Ads per page	1	2	10.00%	$7,500	Typically 1-5 per page with marginal value decrease
Sell-through	%	25.0%	10.00%	$7,500	Direct sales, lower CPM remnant inventory sales
Average CPM	$	$10.00	10.00%	$7,500	Direct sales, high value sponsorships
Total revenue	$	$75,000

Revenue per Unique Visitor	$	$0.08
RPM	$	$5.00

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