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| Revenue Formula for Online Content Site |
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Percent |
Impact |
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| Variable |
Unit |
Amount |
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Increase |
of Increase |
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Methods and Costs to Impact |
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| Unique visitors |
000's |
1,000 |
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10.00% |
$7,500 |
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Advertising ($1 CPM and 1% CTR yields $0.10 cost per visitor) |
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| Pageviews per visit |
1 |
15 |
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10.00% |
$7,500 |
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UI enhancements, fresh/better content, social content |
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| Ads per page |
1 |
2 |
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10.00% |
$7,500 |
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Typically 1-5 per page with marginal value decrease |
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| Sell-through |
% |
25.0% |
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10.00% |
$7,500 |
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Direct sales, lower CPM remnant inventory sales |
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| Average CPM |
$ |
$10.00 |
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10.00% |
$7,500 |
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Direct sales, high value sponsorships |
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| Total revenue |
$ |
$75,000 |
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| Revenue per Unique Visitor |
$ |
$0.08 |
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| RPM |
$ |
$5.00 |
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