| Mobile Subscriber Monthly Consumption of Content and Applications |
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| M:Metrics Benchmark Survey: March 2008 |
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US |
EU |
France |
Germany |
Italy |
Spain |
UK |
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| Total mobile subscribers (13+) |
226 |
224 |
46.5 |
49 |
47 |
34 |
47 |
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| Population |
304 |
491 |
64 |
82 |
58 |
40.5 |
61 |
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| subscribers per capita |
0.74 |
0.46 |
0.73 |
0.6 |
0.81 |
0.84 |
0.77 |
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percentage |
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| Watched video |
6.0 |
9.2 |
7.3 |
6.2 |
11.2 |
12.8 |
9.4 |
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| Listened to music |
7.4 |
17.9 |
16.1 |
17.6 |
14.7 |
22.5 |
19.9 |
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| Accessed news/info via browser |
13.7 |
9.5 |
10.1 |
5.7 |
7.8 |
7.2 |
16.3 |
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| Received SMS ads |
19.2 |
49.6 |
63.5 |
29.7 |
53.9 |
73.0 |
35.4 |
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| Played downloaded game |
9.0 |
8.3 |
4.4 |
7.3 |
9.0 |
11.4 |
10.3 |
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| Accessed downloaded application |
4.9 |
2.9 |
1.8 |
2.6 |
4.1 |
2.5 |
3.4 |
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| Sent/received photos or videos |
23.0 |
27.6 |
25.0 |
20.9 |
32.0 |
31.0 |
30.2 |
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| Purchased ringtones |
9.2 |
3.8 |
4.1 |
3.6 |
4.0 |
4.1 |
3.2 |
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| Used email |
12.6 |
8.6 |
6.5 |
7.2 |
11.2 |
9.1 |
9.1 |
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| Accessed social networking sites |
4.8 |
2.8 |
2.4 |
1.3 |
2.7 |
2.5 |
4.9 |
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| Top Domains by Time Spent Browsing per Month (hh:mm:ss) |
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U.S. |
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U.K. |
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| Total time spent browsing |
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04:37:48 |
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02:24:58 |
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top domains |
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top domains |
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craigslist.org |
01:38:51 |
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facebook.com |
01:44:47 |
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ebay.com |
01:25:41 |
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three.co.uk |
01:30:51 |
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myspace.com |
01:25:13 |
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sky.com |
01:15:28 |
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facebook.com |
01:24:09 |
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live.com |
01:11:06 |
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go.com |
01:07:04 |
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bbc.co.uk |
00:48:10 |
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| Source: M:Metrics, Inc., Copyright © 2008. Survey of mobile subscribers. Data based on three-month moving average for period ending 31st March 2008, mobile subscribers in France, n = 12,941 Germany, n = 15,119; Italy, n = 13,548; Spain, n = 12,434; United Kingdom, n = 16,192; United States, n = 30,931; |
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| Source: http://www.fiercewireless.com/node/23481/print |
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